Kim recorded the tape with her ex-boyfriend in her early 20's, and it has since followed her around and is unfortunately credited as what launched her into worldwide fame and success. The tape leaked just months before the premiere of Keeping Up With The Kardashians and was a hot topic in the first season of the show. In January, Kanye West claimed that on the same night Kim hosted Saturday Night Live, he was sent to retrieve a laptop from Ray J's manager that had unseen footage from the tape. According to Kim's representatives, the attained footage didn't feature any explicit footage but only recordings of Kim and Ray J on an airplane to Mexico and partying at clubs during their vacation.
Since the episode regarding the ad aired, Roblox has released a statement regarding the incident on The Kardashians. According to Polygon, the children's gaming platform banned the developer who was behind the game promoting Kim's tape. They also revealed that the reference to the tape has been taken down. The Roblox statement read, "The referenced video was never available on our platform—we have strict moderation and policies to protect our community, including zero tolerance for sexual content of any kind which violates our Community Rules. The text reference to the tape...[was] fortunately visible only to an extremely small number of people on the platform. We also swiftly took down the associated experience." While Roblox is marketed toward children, any user can make and publish a game on the platform and can make advertisements for their game. It's very common for users to make clickbait advertisements for their games.
In The Kardashians episode, Kim was mortified by the advertisement and threatened to sue the company for making false claims about her tape on their children's game. She later calls her ex-husband in tears over the advertisement and appeared very panicked that if unseen footage leaks, she'll have to deal with the effects of it all over again. Khloe, however, saw the situation as a full-circle moment with the first episode of their new show revolving around the video, just like the first episode of KUWTK did. She even suggested it could be a good omen, meaning their new show will do very well.
Roblox was right to ban the developer who advertised Kim's tape from their platform. As a children's gaming site, no child should be exposed to adult advertisements, especially the child of whom the ad was about. Kim's horrified reaction was understandable as she shouldn't have to be dealing with something that happened 20 years ago. Luckily, the platform has taken responsibility, and everything seems to have gone well for the Kardashian and her family.
The Kardashians streams Thursdays on Hulu.