The unsettling trailer released by Paramount Pictures shows Bacon as a psychiatrist named Dr. Rose Cotter who witnesses a patient gruesomely kill herself after the patient sees the form of a terrifying entity. After the incident, Rose seems to be followed by that same supernatural force, which spreads via a literally infectious smile and kills all those around her. It turns out her troubling past may hold the secret to unlocking her frightening present. The trailer can be seen below:
The movie looks to tap into the idea that people smiling for an unnaturally long amount of time is fundamentally creepy. While the preview keeps many of the film's details mysterious, in a plot device pulled from The Ring/Ringu, it appears anyone who comes in contact with the smiling entity dies in a certain number of days. The film co-stars Jesse T. Usher (The Boys), Kal Penn (House), Rob Morgan (Stranger Things), Judy Reyes (Scrubs), Caitlin Stasey (Reign) and Kyle Gallner (Scream 2022). Smile creeps across the face of the multiplexes on September 30, 2022.
Source: Paramount Pictures