In a brand new interview with directors Joe and Anthony Russo, they revealed Feige's suggestion that Avengers: Endgame should kill Iron Man (Robert Downey Jr.), Thor (Chris Hemsworth), and Captain America (Chris Evans). The idea behind this is to progressively increase the emotional intensity of the film as the MCU's Big Three get taken down one by one. Ultimately, the Russos pushed back and lobbied for their version of the film concocted with writers Christopher Markus and Stephen McFeely which only killed off Tony Stark, gave Steve Rogers a creative exit, and kept Thor in the MCU.
In hindsight, Feige's suggestion would have been a huge mistake, highlighting the fact that he isn't always correct. Seeing Iron Man, Thor, and Captain America all die one after another would feel repetitive and lose value. At least, Avengers: Endgame wrote Stark and Rogers out of the MCU differently. Secondly, it would have robbed fans of the great 3 vs. Thanos (Josh Brolin) fight in the film because one or two of the heroes would have already been dead before the third act — unless they had simply crammed all the deaths into the final hour. As the face of the MCU, Feige is often credited for its success. However, his Avengers: Endgame suggestion proves that he is also susceptible to making questionable decisions. Without the Russos, who crafted the film's story with Markus and McFeely, the movie could have been a disaster, or at least, not as well-received as was. This is a reminder that the MCU's success is a culmination of everyone's input.
This isn't a knock on Feige. After all, without him, Marvel Studios wouldn't be what it is now. Seeing how successful the MCU has become, several other studios have tried copying their business and creative model, but no one ever came close to what it has achieved. Feige is often cited as the X-factor that makes it all work for Marvel Studios. However, his Avengers: Endgame death suggestion is a reminder that all of the franchise's successes aren't just because of him. It's a mix of a lot of factors and contributions from countless other people. Interestingly, it also reveals why Feige is so good at what he does. Despite being Marvel Studios' head honcho, it shows that he is always open to other people's input and he welcomes any suggestion. The fact that he listened to the Russos and followed their lead about handling the original Avengers' fates in Avengers: Endgame is a true hallmark of a good leader.
Feige will not always make the best choices for Marvel Studios. This is evidenced by his terrible Avengers: Endgame pitch. Luckily, he makes up for it in a lot of other ways. He has shown that his adaptable to change and willing to listen to others' suggestions. Because of that, many other creatives are eager to work with him in the MCU.